沃客非凡冲刺港交所 抢占东南亚跨境新零售市场数字化先机

Core Viewpoint - Shenzhen Wokefei Technology Co., Ltd. (Wokefei) has submitted its listing application to the Hong Kong Stock Exchange, with Huatai International as its sole sponsor [1] Company Overview - Wokefei is a cross-border new retail enterprise focused on Southeast Asia, leveraging full-chain digital capabilities [3] - The company aims to establish influential product brands and a supply chain ecosystem in Southeast Asia, primarily through an efficient cross-border retail platform and digital retail operations [3] Market Focus - Indonesia is identified as Wokefei's core market, with strategic expansions into Vietnam, Thailand, and the Philippines, focusing on sales of 3C accessories, small home appliances, and home improvement materials [3] - The Southeast Asian retail market is projected to reach approximately $879.9 billion by 2024 and grow to $1.2 trillion by 2029, becoming one of the most dynamic consumer markets globally [3] Market Challenges - Traditional retail still dominates the markets in Indonesia (58.5%), Vietnam (46.6%), and the Philippines (55.4%), with small and medium-sized retailers facing challenges such as high procurement costs and low operational efficiency [3] Competitive Advantage - Wokefei utilizes a self-developed full-chain digital platform to address core challenges in the Southeast Asian market, including fragmented offline channels and inadequate local delivery networks [4] - The company has established a comprehensive competitive edge through its "brand + digitalization + supply chain" model, connecting over 40,000 small and medium-sized retailers by September 30, 2025 [4] - Wokefei is positioned as the leading cross-border brand owner of 3C accessories and small home appliances in the Indonesian market, ranked as the number one Chinese cross-border company in the 3C accessories category based on 2024 retail sales value [4]