给AI植入广告，投毒还是采蜜？

Core Insights - OpenAI has initiated advertising testing within ChatGPT, marking a shift from its previous stance against ads, potentially opening new monetization avenues for AI applications [2][3] - The concept of GEO (Generative Engine Optimization) is emerging as a significant focus, likened to SEO in the internet era, and is expected to revolutionize advertising and marketing in the AI age [2][7] Advertising Strategy - ChatGPT's advertising will not disrupt the content of responses but will be presented at the bottom of the conversation, clearly labeled, and only triggered when deemed highly relevant to user needs [3][5] - The initial rollout of ads is limited to the U.S. market, targeting free users and new Go subscription users, while higher-tier subscribers will not see ads [5] Market Dynamics - ChatGPT's user base is nearing 900 million, with over 90% being free users, prompting OpenAI to monetize this audience to offset high operational costs [5][6] - The market reaction to OpenAI's advertising strategy is mixed, with some viewing it as a necessary step for valuation support, while others criticize it as a sign of desperation [5][6] GEO Concept and Market Trends - GEO is gaining traction as a new marketing opportunity, with a notable shift in focus from traditional search platforms to AI platforms, particularly in the context of user engagement through Q&A [7][8] - The GEO market is still in its infancy, with many companies lacking clarity on its implementation and effectiveness, leading to a low percentage of AI-driven traffic compared to traditional methods [10][11] Future Projections - The global GEO market was estimated at approximately $11.2 billion last year, while the domestic market was only about 2.9 billion yuan, indicating significant growth potential [11] - Predictions suggest that by 2030, the global GEO market could reach $100 billion, with the domestic market projected to hit 24 billion yuan, although it will take time for GEO to surpass the SEO market [18]