北京加速打造中国入境游首选地：2025年游客量与旅游花费双创历史新高

Core Insights - The inbound tourism market in Beijing is experiencing significant growth, with projections for 2025 indicating 5.48 million inbound tourists and a tourism expenditure of 50.56 billion yuan, both reaching historical highs [1][3] - The increase in inbound tourists is driven by enhanced services and diverse product offerings, positioning Beijing as a preferred destination for international travelers [1][3] Group 1: Inbound Tourism Growth - In 2025, Beijing is expected to welcome 5.48 million inbound tourists, marking a 39% year-on-year increase [3] - The tourism expenditure is projected to reach 50.56 billion yuan, reflecting a 44.7% increase compared to previous years [3] - The top three source countries for inbound tourists are Russia, the United States, and Malaysia, with visitor numbers of 504,900, 354,600, and 298,800 respectively [3] Group 2: Service Enhancements - Beijing is implementing convenience reforms to improve the overall experience for inbound tourists, focusing on efficient customs and immigration processes [5] - The introduction of a "one-stop" transit visa exemption model and other innovative regulatory measures have significantly reduced travel times for tourists [5] - The "Beijing Service" stations at major airports have served over 1.47 million travelers, showcasing the city's commitment to enhancing visitor experience [5] Group 3: Diverse Tourism Products - Beijing has launched ten themed inbound tourism routes under "Beijing New Discoveries," catering to various interests and seasonal characteristics [8] - New winter tourism routes have been introduced to attract visitors during the off-peak season, incorporating elements like ice sports and cultural heritage [8] - The city is also focusing on creating tailored products for short-term visitors and transit tourists, including cultural heritage tours and theme park experiences [8] Group 4: Cultural Experience Demand - There is a growing demand among inbound tourists for deep cultural experiences, such as traditional Chinese arts and crafts [9][11] - Travel agencies are actively developing themed tours that include activities like calligraphy, paper-cutting, and cooking classes to enhance cultural immersion [11] - The Beijing Municipal Bureau of Culture and Tourism aims to continuously improve the quality of inbound tourism products and services to attract more international visitors [11]