2026 品牌出海，解码海外消费者的“品牌挚爱公式”

Core Insights - To succeed in the overseas market by 2026, brands must integrate seamless experiences, precise consumer signals, and deep emotional resonance to create a synergistic effect that breaks through competitive barriers [3][4]. Group 1: Marketing Strategies - The digital advertising market is expected to continue double-digit growth, with penetration reaching 81% of the overall advertising market by 2026, driven by the exploration of generative AI tools [3][4]. - Traditional interruptive advertising is losing effectiveness; successful brands now prioritize "information delivery" as a core component of user experience [3][4]. - Brands need to leverage interactive content and environmental technology to seamlessly integrate product information into consumers' daily lives [3][4]. Group 2: Emotional Connection and Authenticity - Authenticity and emotional connection with products are crucial, as highlighted by Amazon Live's high conversion rates driven by creator-generated content [4][5]. - Live streaming creates long-term effects, as emotional connections established during broadcasts can influence future purchasing decisions [4][5]. - The value of content lies not only in information delivery but also in achieving emotional sharing with consumers [4][5]. Group 3: AI and Personalization - The introduction of generative AI in advertising aims to create personalized experiences, with Alexa's new assistant designed to help users with shopping and daily tasks [5][6]. - Effective advertising should provide real value, such as information and entertainment, rather than conforming to traditional advertising formats [5][6]. - Brands must adapt to the shift from traditional web browsing to engaging in conversations with AI, presenting useful and informative content during these interactions [7][8]. Group 4: Complexity and Precision in Marketing - Marketing science is becoming more complex yet precise, transitioning from an art form to a data-driven approach that requires careful consideration of input-output ratios [8]. - The integration of experience, science, and art is essential for brands to establish core competitiveness in the current market landscape [8].