Rogue Credit Union Expands eGain Deployment Across Enterprise with Integrated Knowledge + AI and AI Agent Platforms

Core Insights - Rogue Credit Union is expanding its use of eGain's AI Knowledge Hub and agent assistance platforms to enhance member service and sales enablement in preparation for its merger with Members 1st Credit Union [1][2] Group 1: eGain Platform Adoption - The expanded deployment includes eGain Knowledge + AI for both contact center and enterprise use, eGain AI Agent, eGain Sales Advisor, and integrations with Microsoft Teams and Talkdesk [2][4] - The platform provides real-time, AI-powered guidance to Member Service Representatives (MSRs), enabling them to respond to member inquiries with confidence and accuracy [3][4] Group 2: Member Service Empowerment - eGain's integration allows MSRs to access contextual knowledge directly within their workflows, reducing the time spent searching for answers [3][4] - Key use cases include real-time AI-powered guidance, in-context knowledge delivery, consistent member experiences, faster issue resolution, and streamlined onboarding for new employees [4] Group 3: Sales Enablement - Rogue is deploying eGain Sales Advisor to codify best practices from top-performing MSRs, ensuring consistent, member-centric selling conversations across the organization [5][6] - This approach makes institutional knowledge accessible to all employees, enhancing member engagement and service quality [5][6] Group 4: Company Background - Rogue Credit Union is a not-for-profit financial cooperative serving members in Oregon, Idaho, and Northern California, focused on delivering high-quality member experiences [7] - The merger with Members 1st Credit Union aims to create a larger enterprise with a shared commitment to member service excellence [7]