携“中式精酿”令牌 金星啤酒“瘸腿”赶考IPO

Core Viewpoint - Jin Xing Beer is preparing to list on the Hong Kong Stock Exchange, marking a significant step in its long journey towards capital market entry, driven by the rising trend of Chinese craft beer [1][3][4]. Group 1: Company Background and Listing Journey - Jin Xing Beer has been pursuing its IPO dream for over 20 years, transitioning from a village-run factory to a family-controlled enterprise, with the current listing attempt seen as a turning point [3][4]. - The company has previously attempted to go public twice, with the first attempt in 2003 and a second in 2011, both of which were unsuccessful due to various historical and strategic issues [8][10]. - The current listing application is supported by a clearer business direction focused on Chinese craft beer, which has shown strong profitability, unlike previous attempts that relied on traditional beer [10][12]. Group 2: Financial Performance and Business Model - Jin Xing Beer reported that its craft beer segment generated revenue of 867 million yuan in the first three quarters of 2025, accounting for 78.1% of total revenue, while traditional beer segments saw a decline in revenue [4][5]. - The reliance on a single product category, craft beer, has raised concerns about the company's revenue structure's vulnerability, as traditional beer revenues have decreased significantly [5][12]. - Industry experts predict that craft beer may only represent 5%-8% of total beer consumption, indicating potential challenges for Jin Xing Beer if consumer preferences shift [5][12]. Group 3: Governance and Ownership Structure - The ownership structure of Jin Xing Beer has become more concentrated, with the Zhang family controlling 93.45% of the company, which raises concerns about family governance post-IPO [12][13]. - The company has faced issues related to cash distribution, having conducted significant dividend payouts prior to the IPO, which could impact liquidity if the IPO does not proceed as planned [14][15]. - There are compliance risks associated with the company's failure to fully pay social insurance and housing funds for employees, which may attract regulatory scrutiny [15].