【西街观察】“呆呆”家的门前土,荒诞的流量戏
Bei Jing Shang Bao·2026-01-20 14:51

Core Viewpoint - The phenomenon of selling "Dai Dai" family's soil online has transformed from a nostalgic cultural narrative into a farcical attempt to capitalize on internet traffic, highlighting the absurdity of linking soil to wealth and fortune [2][3]. Group 1: Market Dynamics - Multiple sellers on second-hand trading platforms are offering "Dai Dai" family soil, with prices ranging from 66.66 yuan to 888 yuan, claiming it can bring wealth and good fortune [2]. - The trend reflects a broader pattern of exploiting internet popularity for commercial gain, where even mundane items like soil are marketed as valuable commodities [2][4]. Group 2: Cultural Commentary - The original story of the "Dai Dai" family, which involved community engagement and cultural traditions, has been overshadowed by the absurd commercialization of their soil [2][3]. - This shift from genuine cultural connection to a profit-driven spectacle raises questions about societal values and the impact of internet culture on traditional narratives [3][4]. Group 3: Regulatory Considerations - The sale of "wealthy soil" raises legal concerns, as it may violate agricultural protection regulations that prohibit soil extraction from protected farmland [2]. - There is a call for stronger regulation on second-hand platforms to prevent the sale of misleading products and to promote rational consumer behavior [4].