拼 ³ 战略驱动高质量发展 郎酒2025年交出穿越周期稳健答卷

Core Insights - The annual meeting of Langjiu was held on January 19, 2026, focusing on the company's resilience and growth amidst a deep adjustment in the liquor industry [1] - Langjiu's General Manager, Wang Bowei, announced that the company achieved a slight increase in dealer shipment volume in 2025, demonstrating strong operational performance [1] Group 1: Strategic Focus - The theme "拼 ³" reflects Langjiu's deep strategic thinking and precise layout, emphasizing a commitment to quality, brand, and consumer experience [1] - The threefold strategy includes "拼乘以拼再乘以拼," highlighting the company's dedication to excellence, and a collaborative ecosystem among Langjiu, channel partners, and distributors [1] Group 2: Product Development - By 2025, Langjiu's premium sauce liquor storage exceeded 300,000 tons, reinforcing the brand's quality confidence and competitive edge in the sauce liquor market [2] - The comprehensive upgrade of Langjiu's five strategic product lines in 2025 marked a significant development milestone, with Honghua Lang achieving the title of "China's banquet market's top sauce liquor sales for three consecutive years" [2] Group 3: Marketing and Consumer Engagement - Langjiu established a cultural marketing matrix through six exclusive IP events, enhancing consumer engagement and brand perception [2] - The experiential marketing approach allows consumers to connect with Langjiu's craftsmanship and brand value, positively influencing public perception and price expectations [2] Group 4: Industry Outlook - Private liquor companies like Langjiu exhibit sustainable development traits, including flexible decision-making and a stable talent pipeline [3] - The establishment of three world-class distilleries, including Luzhou Longma and Emei Mountain, is expected to elevate Langjiu's brand influence and market competitiveness [3]