“呆呆”家的门前土，荒诞的流量戏

Core Viewpoint - The phenomenon of selling "Dai Dai's" soil online has transformed from a nostalgic cultural event into a farcical attempt to capitalize on internet traffic, raising concerns about the implications of such marketing tactics [1][2]. Group 1: Market Dynamics - Multiple sellers on second-hand trading platforms are offering "Dai Dai's" soil, pricing it between 66.66 yuan and 888 yuan, claiming it can bring wealth and good fortune [1]. - The trend of selling natural materials online has been observed previously, with items like water from Peking University's Weiming Lake and soil from Tsinghua University also being marketed [2]. Group 2: Cultural Implications - The initial charm of the "Dai Dai" story, which connected internet culture with traditional values, has been overshadowed by a focus on profit and absurdity in the pursuit of traffic [2]. - The marketing strategies employed, such as labeling the soil as "fortune soil" or "feng shui land," reflect a broader trend of exploiting superstitions for financial gain [3]. Group 3: Regulatory Considerations - The sale of "fortune soil" raises questions about its origin and legality, especially in light of China's agricultural land protection regulations, which prohibit soil extraction from protected farmland [1]. - There is a call for stronger regulation on second-hand platforms to prevent the sale of misleading products and to promote rational consumer behavior [3].