2025年北京入境游客量、旅游花费再创新高

Core Insights - The inbound tourism market in Beijing is experiencing significant growth, with projections for 2025 indicating 5.48 million inbound tourists and a tourism expenditure of 50.56 billion yuan, both reaching historical highs [1][3]. Group 1: Inbound Tourism Growth - In 2025, Beijing is expected to receive 5.48 million inbound tourists, representing a year-on-year increase of 39% [3]. - The total tourism expenditure is projected to reach 50.56 billion yuan, marking a 44.7% increase compared to previous years [3]. - The top three source countries for inbound tourists are Russia, the United States, and Malaysia, with visitor numbers of 504,900, 354,600, and 298,800 respectively [3]. Group 2: Service Enhancements - Beijing is focusing on improving the entire inbound service experience, including streamlined customs processes and enhanced service offerings at major airports [4]. - The "Beijing Service" stations at the Capital and Daxing airports have served over 1.47 million travelers, integrating over 20 high-frequency services [4]. - The city has introduced a "one-stop" transit visa exemption model and various innovative regulatory measures to facilitate smoother travel [4]. Group 3: Payment and Language Facilitation - The city has upgraded its payment systems to support international credit cards, addressing payment challenges faced by foreign tourists [6]. - The number of tax refund stores has surpassed 1,500, with tax refund sales reaching 1.58 billion yuan, a 66% increase year-on-year [5]. - Language facilitation strategies are being implemented to enhance communication and service efficiency for international visitors [5]. Group 4: Diverse Tourism Products - Beijing has launched 10 new inbound tourism theme routes, catering to various interests and seasonal characteristics [7]. - The city is promoting winter tourism with specific routes that highlight ice sports and cultural heritage [7]. - New emerging tourist destinations and cultural experiences, such as health and wellness tours, are gaining popularity among inbound visitors [8]. Group 5: Future Development Plans - The Beijing Municipal Bureau of Culture and Tourism aims to continuously optimize high-quality development measures for inbound tourism [8]. - The focus will be on enhancing product diversity, service quality, and promotional channels to attract more international visitors [8].