双喜临门！南京新街口首届汉堡节“邂逅”中央商场90周年庆

Group 1 - The first Hamburger Festival in Nanjing's Xinjiekou officially opened on January 16 at the Central Mall, coinciding with the mall's 90th anniversary, featuring 45 high-quality burger and dining brands and showcasing hundreds of unique burgers for consumers [1][6] - The festival is highlighted as a "burger feast," attracting creative burger brands from across the country, offering special limited items such as foie gras cinnamon apple beef burger and crispy mushroom bone beef burger, catering to food enthusiasts [3][4] - The event has garnered significant public attention, with participation exceeding 10,000 by the afternoon of the second day, and more unique burgers and surprise benefits are expected to be released in the following days [6] Group 2 - The Hamburger Festival is integrated with the 90th anniversary celebration of the Central Mall, creating a new consumption scene that combines eating, shopping, and entertainment [4] - The mall has set up various interactive experience projects and unique photo spots, such as the ProMax Ferrero decoration and an interactive bubble machine, enhancing the festive atmosphere for visitors [4] - The event also includes activities like a karaoke challenge at the fourth floor's trendy sports venue, allowing citizens to enjoy food while experiencing a rich celebratory ambiance [4]