专业力量与网络直播双向奔赴（深观察）

Core Viewpoint - The article highlights the digital transformation of state-owned performing arts troupes in China, emphasizing the shift to online platforms like Douyin (TikTok) for live performances, which has significantly increased audience engagement and expanded their reach [4][7][10]. Group 1: Digital Transformation and Engagement - As of December 2025, 499 state-owned performing arts troupes and 6,183 performers have joined Douyin, with over 819,000 live broadcasts conducted, averaging about 830 professional performances daily over the past three years [4]. - The Ningbo Performing Arts Group has established a dedicated live streaming team, achieving over 100 million exposures since starting their live streaming efforts [5]. - The Central Opera House has expanded its Douyin presence, increasing its number of accounts from over 10 to 40, gaining more than 300,000 followers, and conducting over 2,600 live broadcasts in 2025, with viewership exceeding 30 million [6]. Group 2: Diverse Artistic Expressions - Various regional troupes are creatively utilizing live streaming, such as the Yangzhou Puppet Research Institute showcasing puppet performances and the Yancheng Huai Opera Troupe combining traditional opera with rap [8]. - The "My Troupe is On" annual live streaming event featured 80 troupes from 20 provinces, attracting over 310,000 online viewers [7]. - The Central National Orchestra and other troupes are engaging audiences through interactive live performances, enhancing the viewer experience and participation [7]. Group 3: Economic and Cultural Impact - The rapid growth of live streaming is reshaping the cultural market landscape, providing a direct platform for troupes to reach millions and generate significant economic returns [10]. - The integration of online and offline performances is seen as a key trend, with many performers reporting increased interest in attending live shows after engaging with their content online [9][10]. - The Jilin Song and Dance Troupe has successfully launched a multi-talent live streaming format, achieving over 10,000 simultaneous viewers during its debut [11]. Group 4: Future Prospects and Support - Douyin plans to support troupes with tailored strategies for digital transformation, enhancing their online presence and audience engagement [12]. - The ongoing collaboration between performing arts troupes and digital platforms is expected to continue fostering cultural exchange and innovation in the arts [12].