Private-label sales hit record $282.8B in 2025

Private-label retail sales in the United States reached a record $282.8 billion across all outlets in 2025, an increase of more than $9 billion from 2024, according to the Private Label Manufacturers Association, citing recently released Circana Unify+ data.“Private-label growth reflects a shift in consumer priorities, as retailer-owned brands increasingly compete—and win—on value, quality, health and sustainability, not just price," said Peggy Davies, president of PLMA.Store-brand sales increased nearly th ...