Netflix Edges Wall Street's Q4 Estimates, Says Ad Revenue Topped $1.5B In 2025

Financial Performance - Netflix's fourth-quarter earnings per share were 56 cents, slightly exceeding expectations by one penny, while revenue reached $12.051 billion, surpassing the target of approximately $12 billion [1] - Total ad revenue for Netflix in 2025 exceeded $1.5 billion, which is 2.5 times the revenue generated in 2024 [3] Subscriber Growth - The company reported a global subscriber base of over 325 million, with nearly 19 million new sign-ups in the quarter, bringing the total to 301.6 million [4] Content and Engagement - The holiday quarter featured the successful launch of the final season of "Stranger Things" and an NFL Christmas Day doubleheader, contributing to a new industry record in total streaming [2] - Total viewing hours increased by 2% compared to the same period in 2024, driven by a 9% rise in viewing of branded originals [2] Strategic Moves - Netflix has made significant progress in its advertising business, which it previously vowed not to pursue, and is actively involved in thwarting Paramount's hostile bid for Warner Bros. following its own $82.7 billion acquisition proposal [5]