Core Insights - The report from Tongcheng Travel predicts the first wave of travel peak during the Spring Festival will occur around February 6, 2026, with the highest passenger flow expected on February 13 and 14 [1][2] - Domestic flight ticket prices have slightly increased compared to the same period last year, with average prices exceeding 950 yuan for domestic flights and around 900 yuan for international flights [2] - The longest Spring Festival holiday in history is expected to significantly boost travel demand, with over 13% of air travelers and over 30% of railway travelers anticipated to travel more than twice during the Spring Festival period, both figures representing new highs since 2023 [1][7] Travel Patterns - Major departure cities for railway travel before the Spring Festival include Guangzhou, Chongqing, and Beijing, while popular departure cities for air travel are Shanghai, Guangzhou, and Shenzhen [3][4] - The report indicates a clear "tidal" flow pattern between central cities and major labor-exporting areas, driven by the return of workers and office employees [2][7] - Popular travel routes during the Spring Festival include Shanghai to Chengdu, Guangzhou to Shanghai, and Shenzhen to Shanghai, among others [5][6] Passenger Demographics - The proportion of family travel during the Spring Festival is expected to rise significantly, with an estimated 39% of ticket users being family travelers, and 19% being seniors aged 60 and above [9] - The report highlights a notable increase in first-time flyers, with an expected growth of over 30% in first-time travelers during the Spring Festival, particularly among younger demographics [12] Technology Integration - The integration of travel AI is anticipated to be a major highlight for the 2026 Spring Festival, with a significant increase in inquiries related to travel planning [11] - The AI tool, DeepTrip, has seen a 100% increase in questions regarding Spring Festival travel, providing solutions for common issues such as ticket availability and pricing [11]
同程旅行发布2026春运预测报告 旅行AI的深度介入或成一大亮点