马帮古镇“驮”起百年侨乡风华（侨界关注）

Core Viewpoint - Yisa Town, located in Yunnan Province, is a historical hub known for its horse caravan culture and overseas Chinese community, having developed significant trade routes to Southeast Asia over a century ago [1][6][7]. Group 1: Historical Significance - Yisa Town was established as a key trading post with 11 trade routes to Southeast Asia, creating a unique cultural blend of horse caravan and overseas Chinese traditions [1][6]. - The town's historical development peaked between 1912 and 1949, with hundreds of horse caravans operating annually, marking a significant era in cross-border trade [6][7]. Group 2: Cultural Heritage - The architectural landscape of Yisa features a mix of Chinese and Western styles, earning it the titles of "Architectural Garden of the Outside River" and "Museum of Border Architecture" [3][4]. - The local museum showcases 457 artifacts related to the horse caravan and overseas Chinese culture, providing a comprehensive narrative of Yisa's historical journey [8]. Group 3: Community and Identity - Approximately 75% of the local overseas Chinese population resides in Yisa, reflecting the town's strong ties to its diaspora [1]. - Recent years have seen over 10,000 overseas Chinese and international friends visiting Yisa, reinforcing its status as a cultural and ancestral hub [12]. Group 4: Future Development - Yisa is set to upgrade to a national 4A tourist attraction by 2024, focusing on cultural tourism and leveraging modern technology for commerce [12]. - Plans for the local museum include enhancing exhibitions and creating interactive experiences to promote cultural exchange and attract international visitors [15].