上海丽人丽妆化妆品股份有限公司 2025年年度业绩预告

Core Viewpoint - Shanghai Liren Lizhuang Cosmetics Co., Ltd. is expected to report a net loss for the year 2025, with projected losses ranging from 62.0 million to 79.0 million yuan [2][4]. Group 1: Performance Forecast - The performance forecast period is from January 1, 2025, to December 31, 2025 [4]. - The company anticipates a net profit attributable to shareholders of the listed company to be between -79.0 million and -63.2 million yuan [2][4]. - The expected net profit attributable to shareholders, excluding non-recurring gains and losses, is projected to be between -83.0 million and -66.4 million yuan [3][4]. Group 2: Previous Year Performance - In the previous year (2024), the total profit was -17.02 million yuan, with a net profit attributable to shareholders of -24.40 million yuan [6]. - The net profit attributable to shareholders, excluding non-recurring gains and losses, was -39.98 million yuan [6]. - The earnings per share for the previous year were -0.06 yuan per share [7]. Group 3: Reasons for Performance Change - The expected loss in 2025 is primarily due to the company's self-owned brand being in the product innovation and marketing promotion phase, with ongoing investments in research and marketing that have not yet generated corresponding economic benefits, leading to losses in self-owned brand store operations [8].