小鹏X9超级增程用户画像分享交流会:90后占比近六成
XPENGXPENG(US:XPEV) Cai Jing Wang·2026-01-20 23:49

Core Insights - Xiaopeng Motors held a user profile sharing event for the Xiaopeng X9 Super Extended Range model, highlighting its appeal to young families through innovative features and design [1] - The Xiaopeng X9 has successfully penetrated diverse user demographics, including younger generations and female consumers, achieving a significant market presence in the high-end MPV segment [3] Product Features - The Xiaopeng X9 Super Extended Range boasts six core product strengths: futuristic design, active rear-wheel steering, advanced driver assistance, three-row electric folding seats, an impressive range of 1602 km, and a snow stability system [1][6] - The vehicle features a unique combination of a large battery and fuel tank, eliminating range anxiety and enabling long-distance travel [4][7] Market Performance - As of December 2025, the Xiaopeng X9 delivered 5,424 units, reflecting a year-on-year growth rate of 289.1% [3] - The user base is predominantly young, with 57.2% being born in the 1990s and 13.7% in the 2000s, significantly younger than the average MPV buyer [3] User Demographics - 21% of Xiaopeng X9 buyers are first-time car purchasers, indicating strong appeal among new car buyers [3] - Female ownership stands at 22%, showcasing the model's attractiveness to family-oriented consumers [3] Driving Experience - The vehicle's test drive conversion rate is 50%, indicating high customer satisfaction and interest [3] - The Xiaopeng X9 is equipped with advanced driving capabilities, including 2250 TOPS computing power for comprehensive driving assistance [6] Regional Growth - The Xiaopeng X9 has seen significant sales growth in northern markets, with core city sales increasing by over 300% [4] User Utilization - 92.3% of users utilize the vehicle for intercity travel, with 81.6% reporting daily drives exceeding 500 km [7]

小鹏X9超级增程用户画像分享交流会:90后占比近六成 - Reportify