开发新项目、开拓新场景 冰雪经济滑上“高级道”

Core Insights - The article highlights the rapid growth of China's ice and snow economy, with the industry scale increasing from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, reflecting an average annual growth rate of 21.09% [1] - The number of ice and snow tourism participants has exceeded 300 million for three consecutive seasons, indicating a robust demand for winter sports and activities [1] Group 1: Industry Growth and Trends - The ice and snow economy in China is experiencing significant expansion, with projections indicating that the industry will surpass 1 trillion yuan by 2025 [1] - Harbin received 1.405 million tourists on January 1, 2026, marking an 11.4% year-on-year increase, showcasing the popularity of winter tourism [1] - The emergence of new operational models, such as night skiing and indoor snow parks, is reshaping the landscape of ice and snow activities, particularly in southern regions [5][6] Group 2: Domestic Brand Development - Domestic brands are gaining traction in the ice and snow equipment market, with companies like Jilin Chemical Fiber Group developing competitive carbon fiber ski boards that are lighter and more affordable than international brands [3][4] - The focus on technology and design is evident, with brands incorporating local cultural elements into their products to appeal to younger consumers [4] - The ice and snow equipment industry is expected to exceed 5 billion yuan in output value by 2030, driven by the growth of domestic brands and innovation [3] Group 3: Regional Development and Consumer Experience - The "North Snow South Expansion" trend is evident, with southern cities like Chengdu and Guangzhou developing indoor snow facilities to attract tourists from warmer regions [6][8] - New experiential projects, such as ice floating in Xinjiang, are diversifying the offerings in the ice and snow tourism sector, enhancing visitor engagement [9][10] - The introduction of various winter sports activities, including ice fishing and themed parks, is aimed at enriching the consumer experience and boosting tourism in regions like Xinjiang [9][11]