卷完越野鞋的户外人，盯上了越野背包

Core Insights - The article discusses the rising popularity and recognition of trail running backpacks, which have transitioned from being overlooked to becoming essential gear for trail runners and potential fashion items [3][4][15]. Group 1: Market Trends - Trail running backpacks are gaining traction as a necessary item for both training and competitions, with their design evolving to meet the needs of runners [4][15]. - The market for trail running backpacks is expanding, with various brands launching new products that cater to different price points and styles, indicating a shift towards a more diverse consumer base [8][17]. - The global hydration backpack market is projected to grow from approximately $403.7 million in 2024 to $661.6 million by 2030, with a compound annual growth rate of 8.8% [23]. Group 2: Product Features and Consumer Preferences - Key features for selecting a trail running backpack include efficient storage design, breathability, and stability during movement, which are critical for performance [5][15]. - The aesthetic appeal of trail running backpacks has improved significantly, with brands introducing stylish designs that attract a broader audience beyond just athletes [10][12]. - There is a growing consumer sentiment that even non-runners see value in owning a trail running backpack for various outdoor activities, reflecting a shift in lifestyle and outdoor engagement [24]. Group 3: Competitive Landscape - Brands like Salomon and UD have established themselves as leaders in the trail running backpack market, with Salomon's performance in this category even surpassing that of their footwear [18]. - The competitive landscape is characterized by a mix of high-end performance brands and more affordable options, allowing consumers to choose based on their budget and needs [8][17]. - The trend of trail running backpacks evolving from niche products to mainstream items is supported by increased participation in trail running events, which drives brand competition and innovation [18][24].