【人民日报】冰雪经济滑上“高级道”

Core Insights - The booming ice and snow economy in China is highlighted by the significant increase in tourist numbers and industry growth, with the ice and snow industry scale rising from 364.7 billion yuan to 980 billion yuan from 2016 to 2024, averaging an annual growth rate of 21.09% [1][4] Industry Growth - Harbin received 1.405 million tourists on January 1, 2026, marking an 11.4% year-on-year increase [1] - The ice and snow tourism has consistently exceeded 300 million visitors for three consecutive seasons [1] Domestic Brand Development - Domestic brands are emerging in the ice and snow equipment market, with companies like Jilin Chemical Fiber Group developing carbon fiber ski boards that are lighter and more affordable than international brands [3] - The domestic ski board, branded as "Xifei," is 30% lighter and has 3 to 5 times the strength of regular boards, appealing to consumers [3] Market Trends and Innovations - The ice and snow equipment market is expanding, with a focus on technology and design that resonates with local culture, such as incorporating "Chinese style" elements into product designs [5] - The industry is transitioning from OEM to independent R&D and standard-setting, driven by advancements in new materials and smart technologies [5] Regional Development Patterns - The "North Snow, South Expansion" trend is evident, with southern cities like Chengdu and Guangzhou developing indoor snow facilities to attract tourists year-round [6] - New operational models, such as night skiing and immersive experiences, are being introduced to enhance visitor engagement [6] Diverse Offerings and Consumer Experience - New ice and snow experiences, such as ice floating in Xinjiang, are gaining popularity, with the region introducing various winter tourism projects to diversify offerings [9][10] - The total number of visitors to the Jiangjun Mountain International Ski Resort in Xinjiang reached 460,000, a 52% increase year-on-year, showcasing the growing appeal of diverse winter activities [10]