双十一降温？安踏品牌在去年四季度销售下滑

Group 1 - The overall sports market is under pressure, with major brands like Anta and Li Ning reporting declines in sales for their core brands while other brands like FILA and Descente show growth [1][3] - Anta's revenue for 2025 is projected to grow in the low single digits for its core brand, while FILA is expected to see mid-single-digit growth, and other brands are forecasted to grow by 35-40% [1] - Li Ning's sales points experienced a low single-digit decline in retail revenue, with offline channels seeing a mid-single-digit drop, while e-commerce remained flat [1] Group 2 - Nike reported a 16% year-on-year decline in sales in China, amounting to $1.423 billion, attributed to reduced promotional efforts during the Double Eleven shopping festival [1] - Executives from leading domestic sports brands are reducing the intensity of promotional activities, focusing on maintaining margins across various channels [2] - Companies are adapting to market changes by enhancing their channel strategies, with Li Ning opening a flagship store in a prominent location and Nike upgrading key stores in the Greater China region [3]