Zhi Tong Cai Jing·2026-01-21 02:01Core Viewpoint - The report from Industrial Securities maintains an "overweight" rating for Haidilao (06862), highlighting recent management changes aimed at enhancing operational efficiency and promoting innovative development. The return of the chairman to frontline management is expected to improve execution of diverse strategies, with stable brand operations and a projected revenue increase in the second half of the year [1]. Group 1: Management Changes - The company announced management changes on January 13, with Chairman Zhang Yong appointed as CEO, returning to frontline management. Four young executives have been promoted to executive directors, including Li Nana, Zhu Yinhua, Jiao Defeng, and Zhu Xuanyi, who have all progressed through various roles within the company [1]. Group 2: Operational Performance - The table turnover rate for the first half of 2025 is projected at 3.8 times, with restaurant operating revenue expected to reach 18.58 billion yuan. The company anticipates that the turnover rate in the second half of 2025 will outperform the first half, leading to a narrowing of revenue decline for the year [2]. Group 3: Store Development - The estimated number of Haidilao restaurants for 2025 is 1,372, remaining stable compared to the beginning of the year. The company is actively replacing underperforming stores to enhance overall operational quality. Additionally, the estimated number of the subsidiary brand Yanhui is expected to reach 80, with other brands like Jugaogao and Xiaohai Aizha projected to have 39 and 5 stores, respectively [3]. Group 4: Brand Expansion - Since the second half of 2025, the company has intensified its strategy for subsidiary brand development, launching multiple new brands. Jugaogao, focusing on self-service hot pot, has a customer price point of approximately 60 yuan, with rapid store openings in second-tier cities. The company has also entered the sushi market with its first store opening in Hangzhou in October 2025, priced around 90 yuan. Additionally, the first Haidilao Dapaidang hot pot store opened in Guangzhou in December 2025, with a pricing model based on dishes, targeting group gatherings at around 110 yuan per customer. Xiaohai Aizha continues to expand its offerings with a customer price point of about 30 yuan [4].