Group 1: Market Trends - The entire sports market is under pressure, with major brands like Anta and Li Ning reporting sales declines in the fourth quarter of 2025 [1][2] - Anta's brand sales are expected to decline low single digits, while FILA is projected to grow in the mid-single digits, and other brands like Descente and KOLON are expected to grow by 35-40% [1] - Li Ning's retail revenue saw a low single-digit decline, with offline channels experiencing a mid-single-digit drop [1] Group 2: Competitive Strategies - Major brands are adjusting their promotional strategies, with some reducing the intensity of their Double Eleven sales events to focus on daily activities and channel-specific profitability [2] - Companies like Li Ning and Nike are enhancing their store experiences, with Li Ning opening a flagship store in Beijing and Nike upgrading key stores in the Greater China region [3] - The market is shifting towards a new phase of operational strategies among sports giants [4] Group 3: Financial Performance - Nike reported a 16% year-on-year decline in sales in China, amounting to $1.423 billion [1] - Anta's stock price was reported at HKD 82.55 per share, reflecting a 0.92% increase [5]
双十一降温？安踏品牌在去年四季度销售下滑丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2026-01-21 02:08