野人先生创始人崔渐为称没有IPO规划，回应冰淇淋定价过高争议

Core Viewpoint - The founder of Mr. Wild, Cui Jianwei, addressed concerns regarding the brand's pricing strategy, emphasizing that the company has significantly reduced the price of Gelato in the market [1][3]. Company Overview - Mr. Wild was established in 2011, originally named Wild Pasture, and is positioned in the market as a fresh Gelato ice cream brand [3]. - Prior to founding Mr. Wild, Cui Jianwei worked for an Italian investment firm for four years, where he was involved in the acquisition of a Gelato family business and helped open several stores in Beijing [3]. Pricing Strategy - The average price for Gelato in the industry was previously around 30 to 40 yuan for an 80-gram serving, while Mr. Wild offers a 130-gram serving for 28 yuan, indicating a significant reduction in price per gram [1][3]. - Cui Jianwei stated that maintaining high profit margins in a competitive market like China is unrealistic [3]. Future Plans - There were rumors in August 2025 about Mr. Wild planning an IPO in Hong Kong, but Cui Jianwei clarified that the company is still small and has no immediate plans or timeline for an IPO [3]. - The company does not set specific targets for the number of stores but focuses on sustainable development and the quality of each store [3].