iQIYI(US:IQ) 智通财经网·2026-01-21 03:10Core Insights - The 2025 Global Content Popularity List by iQIYI International shows a significant growth in the consumption of Chinese content globally, with a 114.5% year-on-year increase in viewership [1][3] Group 1: Chinese Content Performance - Chinese content is the main driver of growth, with the urban romance drama "Love You" topping the Chinese drama list, showcasing the integration of traditional Chinese medicine culture [1][4] - iQIYI's self-produced content dominates the Chinese drama popularity list, accounting for 90% of the top ten shows, indicating a strong global influence [4] - The success of Chinese dramas is attributed to innovative themes and the deep integration of Eastern elements and aesthetics, resonating with global audiences [4] Group 2: Animation and Film Success - In the animation and film categories, "Lingwu Continent" and "Nezha: The Devil's Child" lead the popularity charts, highlighting the appeal of Chinese animation and films overseas [8][11] - The top ten Chinese animated shows are characterized by a predominance of Eastern fantasy themes, successfully attracting global anime fans [8] - Classic cultural IP adaptations in Chinese films, particularly those related to "Nezha," demonstrate strong global appeal, with "Nezha: The Devil's Child" having nearly three times the viewership of the top non-Chinese film [11] Group 3: Regional Preferences and Localization - iQIYI International's growth is supported by localized operations tailored to key overseas markets, revealing distinct consumption preferences across regions [15] - In Southeast Asia, local language adaptations are crucial, with a significant number of popular shows being dubbed in Thai, indicating a strong local engagement [15] - North American audiences show a diverse content consumption pattern, with a mix of Chinese dramas and Thai shows in the top ten, while East Asian viewers favor mystery and detective stories [15]