“果盘子”满“菜篮子”丰 高效物流为节前市场注入“鲜”力量

Core Insights - The fruit market in Changchun, Jilin is experiencing a significant increase in customer flow and transaction volume as the Spring Festival approaches, with daily sales volume rising sharply compared to normal days [1][4]. Market Overview - The largest fruit wholesale market in Changchun spans approximately 120,000 square meters and deals in fresh fruits, dried fruits, and vegetables [3]. - The market sees an average daily traffic of about 4,000 vehicles, with around 70 trucks delivering goods each day, resulting in an annual transaction volume of nearly 200,000 tons and an annual transaction value of approximately 1.4 billion yuan [11]. Sales Performance - The demand for fruits has surged, with daily sales increasing from over 300 units to around 800-900 units as the festival approaches [6]. - High-end fruits such as cherries, durians, and mangosteens have seen a year-on-year sales increase of over 30% [15]. Logistics and Supply Chain - The efficient logistics system allows for a diverse range of fresh tropical fruits to be available in Northeast China, with direct shipments from production areas like Guangxi and Dandong [9]. - The market collaborates closely with agricultural cooperatives to streamline the supply chain, reducing costs and ensuring better quality for consumers [13]. Product Variety and Consumer Experience - The market has introduced over 20 new specialty fruit varieties, including coconuts from Hainan and "ugly" apples from Sichuan, totaling over 1,000 tons to meet consumer demand [15]. - Efforts are being made to enhance the shopping experience for consumers by optimizing the supply environment and ensuring a wide selection of fruits [17].