【量贩零食】鸣鸣很忙招股说明书

Core Viewpoint - Hunan Mingming Busy Commercial Chain Co., Ltd. plans to conduct a global offering on the Hong Kong Stock Exchange, with a total of 14,101,100 H shares available for sale, targeting a listing date of January 28, 2026 [1][2]. Company Overview - The company is a leading food and beverage retailer in China, operating under the brands "Busy Snacks" and "Zhao Yiming Snacks" [1][40]. - As of September 30, 2025, the company has a store network of 19,517 locations across 28 provinces and all tiered cities, with 59% of stores located in county towns and rural areas [1][49]. - The company recorded a GMV of RMB 55.5 billion in 2024, with a year-on-year growth of 74.5% in the first nine months of 2025 [1][51]. Business Model and Competitive Advantage - The company employs a wholesale model with over 1,800 SKUs per store, and 34% of products are customized, offering prices 25% lower than traditional supermarkets [1][48]. - A direct supply chain with 48 warehouses ensures 24-hour delivery, leading to superior inventory turnover efficiency [1][49]. - The company has fully digitized its operations and has a robust franchisee empowerment system, contributing to stable store survival rates [1][49]. Financial Performance - Revenue increased from RMB 4.29 billion in 2022 to RMB 39.34 billion in 2024, with an adjusted net profit rising from RMB 0.82 billion to RMB 9.13 billion during the same period [2][51]. - For the first nine months of 2025, revenue reached RMB 46.37 billion, with an adjusted net profit of RMB 1.81 billion and a gross margin of 9.7% [2][51]. Use of Proceeds - The net proceeds from the offering, estimated at approximately HKD 3.12 billion, will be allocated as follows: 25% for supply chain upgrades, 20% for store network and franchisee empowerment, 20% for brand building, 20% for digital enhancements, 5% for strategic investments, and 10% for working capital [2][51].