SCSF(SH:600779) Cai Jing Wang·2026-01-21 05:54Core Viewpoint - The company anticipates a significant decline in its financial performance for the year 2025, with a projected net profit of 392 million yuan, representing a 71% decrease year-on-year, and an expected revenue of 3.038 billion yuan, down 42% compared to the previous year [1]. Group 1: Industry Context - The liquor industry is undergoing a deep adjustment phase due to multiple factors, including industry restructuring and policy changes, leading to a slow recovery in traditional consumption scenarios such as business banquets [1]. - Overall industry inventory remains high, contributing to the challenging market conditions [1]. Group 2: Company Strategy - The company is focusing on maintaining channel health as a priority, controlling shipment pace, optimizing inventory structure, and ensuring channel fund safety to lay a healthy foundation for future growth [1]. - A series of adjustments have been implemented, including halting shipments, optimizing promotional policies, and enhancing market order management to strengthen channel confidence and price stability [2]. - The company continues to invest in brand building, terminal expansion, product innovation, and organizational capabilities, aiming to improve efficiency and productivity, which aligns with its long-term strategic direction [3].