滴滴租车“春节服务升级承诺”来了！“守护租”全面护航自驾出游

Core Insights - Didi Car Rental has launched a "Spring Festival Service Upgrade Commitment" to enhance user experience during the upcoming Spring Festival, focusing on three core initiatives: guaranteed vehicle availability, transparent damage assessment, and clear cancellation fees [1][3] Group 1: Service Enhancements - The "Guardian Rental" initiative addresses industry pain points by ensuring vehicle availability. If a vehicle is not provided due to merchant issues, Didi will prioritize coordinating equivalent or higher-grade vehicles without additional costs to users [1] - In case of damage disputes, users can upload damage information, and the platform will offer free third-party damage assessment services, providing a damage report from professional institutions in collaboration with multiple insurance companies [1] - Cancellation policies have been improved, allowing users to cancel for free before vehicle pickup on non-holidays, and up to 24 hours before pickup during the Spring Festival, with a maximum cancellation fee of 30% thereafter [1][3] Group 2: User Benefits and Market Strategy - The service upgrade aims to provide a more transparent consumer experience, reducing potential disputes from changes in plans or unexpected situations, making car rental more secure and flexible [3] - Didi Car Rental has introduced limited-time benefits, including a "Multi-Rent Multi-Province" promotion that can waive up to 3 days of rental fees and a lottery for cash prizes and discounts on special models [3] - The company anticipates a peak in bookings during the 10 days leading up to the Spring Festival and has prepared sufficient vehicle supply in collaboration with national partners, shifting the rental industry focus from price competition to service competition [3]