爱奇艺国际版2025全球内容热播榜发布：播放量同比增长114.5% 本土化精耕成效显著

Core Insights - The 2025 Global Content Popularity List for iQIYI International Edition shows a significant growth in the consumption of Chinese content, with a 114.5% year-on-year increase in content views, driven primarily by diverse Chinese-language offerings [1][3][4] Group 1: Chinese Content Performance - The top Chinese drama of the year is "Love You," which integrates elements of traditional Chinese medicine, resonating with global audiences [1][4] - iQIYI's self-produced content dominates the Chinese drama popularity list, accounting for 90% of the top ten [4] - The success of Chinese dramas is attributed to innovative themes and a deep integration of Eastern aesthetics [4] Group 2: Animation and Film Success - "Lingwu Dalu" and "Nezha: The Devil Child Comes to the World" lead the popularity charts for Chinese animation and film, respectively [9][12] - The Chinese animation genre shows a strong preference for Eastern fantasy themes, with eight out of ten top titles in this category [9] - Classic cultural IP adaptations, particularly those related to "Nezha," demonstrate significant global appeal, with "Nezha: The Devil Child Comes to the World" having nearly three times the viewership of the top non-Chinese film [12] Group 3: Regional Preferences and Localization - iQIYI International's growth is supported by localized operations tailored to regional market preferences, with Southeast Asia showing a strong demand for dubbed Chinese content [16] - In North America, the top ten popular series include six Chinese dramas and four Thai dramas, indicating a diverse content consumption pattern [16] - East Asian audiences exhibit a higher interest in mystery and detective stories, while Middle Eastern and North African viewers prefer military-themed Chinese content [16] Group 4: Future Strategies - In 2026, iQIYI International plans to deepen its strategy of promoting Chinese content while connecting with diverse global markets and supporting creative talent [17]