中国消费经济学会副理事长洪涛：预制菜是未来发展方向

Group 1 - The core viewpoint of the article emphasizes that sincerity is the best public relations strategy for companies facing crises, as demonstrated by the Xibei store closure incident, which was triggered by issues related to pre-prepared dishes [1][2] - The article discusses the negative impact of online public opinion and the rise of self-media accounts that engage in extortion tactics against businesses, highlighting a distorted ecosystem where the cost of corporate rights protection is high while the penalties for malicious actors are low [2] Group 2 - The definition of pre-prepared dishes has been clarified by the National Market Supervision Administration, which outlines the standards for ingredients, processing, and safety regulations, emphasizing that these dishes should not contain preservatives [3] - The new national food safety standards for food additives, effective from February 8, 2025, aim to scientifically define and regulate the use of food additives, ensuring they do not pose health risks or mask food quality issues [4][5][6] Group 3 - The advantages and prospects of the pre-prepared dish industry include its role in linking rural industries, meeting consumer demand for upgraded food experiences, and fostering innovation in local cuisines [7][8] - Recommendations for the development of the pre-prepared dish industry stress the importance of aligning supply with new consumer demands, utilizing digital technologies for seamless integration across the supply chain, and promoting successful case studies to guide industry growth [8][9]