国泰海通:智能眼镜产业链有望步入快速成长期 推荐明月镜片等
Zhi Tong Cai Jing·2026-01-21 07:21

Group 1 - The core viewpoint is that the AI glasses industry is entering a rapid growth phase, driven by technological breakthroughs and new product launches, leading to an upturn in the industry cycle for related companies [1][4] - The supply chain for AI glasses is more extensive than traditional eyewear, involving a larger number of participants, including hardware suppliers (chips, sensors, audio, Bluetooth), software providers, and ODM/OEM manufacturers [3] - XR startups typically collaborate with traditional eyewear manufacturers, with wearable device-related companies making up 45% of the entrants in the AI glasses market [3] Group 2 - The launch of Ray-Ban Meta smart glasses marks a new product cycle, featuring improved audio and video quality, and integration with Meta's social platforms [2] - Domestic AI glasses sales are rapidly increasing, with a reported 210,000 units sold in Q3 2025, a 200% quarter-on-quarter growth, driven by brands like Xiaomi and Ray-Ban Meta [4] - Xiaomi's AI glasses are projected to sell over 300,000 units by the end of 2025, while Alibaba's Quark AI glasses have seen strong pre-sale demand, with initial batches selling out quickly [4]