舒华体育入选“中国消费名品”：以科技创新穿越周期，树立行业价值新标杆

Core Insights - The Ministry of Industry and Information Technology officially announced the 2025 "China Consumer Brand" list, with Shuhua Sports recognized for its comprehensive strength, marking a significant achievement in the transition of Chinese fitness equipment companies from manufacturing to branding [1][2] Group 1: Company Achievements - Shuhua Sports has been dedicated to providing scientific exercise solutions for all scenarios and demographics, having accumulated over 420 national patents and led the formulation of nearly 50 national and group standards [1] - The company has established a nationally recognized laboratory accredited by CNAS, showcasing its commitment to research and development [1] Group 2: Technological Advancements - In 2025, Shuhua Sports plans to integrate the DeepSeek AI model, launching the industry's first AI fitness assistant and AI gym, along with self-developed FlexAir technology treadmills and internationally certified strength equipment [1] - This "hardware + AI" product matrix aims to address consumer pain points and strengthen high-end market barriers [1] Group 3: Global Strategy - Shuhua Sports has partnered with the Chinese Olympic Committee for eight years, providing training support to 99 national teams and serving over 600 Olympic athletes globally [1] - The company's globalization strategy, "Becoming the World’s Shuhua," has led to a more than 85% year-on-year increase in export sales in the first three quarters of 2025, with direct operations established in multiple European countries [1] Group 4: Future Focus - As Shuhua Sports celebrates its 30th anniversary, it aims to focus on technological innovation and deepening global channels, enhancing its integrated model of "software + hardware + services" for both commercial and home markets [2] - The company plans to continue leading the industry's intelligent transformation, reflecting the value of the transition from Chinese manufacturing to Chinese branding amid the national fitness strategy and consumer upgrade benefits [2]