Group 1 - The core viewpoint of the article is that Xiabuxiabu Group is entering the steak market with a new sub-brand "Xiniu Steak," aiming to popularize high-quality steak dining at affordable prices [1] - The first store of "Xiniu Steak" will open on February 6 in Beijing's Changping Longde Plaza, featuring a business model centered around "handmade Taiwanese-style thick steak" along with 158 free dishes from various cuisines [1] - The restaurant offers a "steak + all-you-can-eat" format, where customers can pay starting from 100 yuan to enjoy steak and unlimited access to 158 types of food, including teppanyaki, barbecue, pizza, and desserts [1] Group 2 - "Xiniu Steak" also introduces a 39.9 yuan afternoon tea option to cater to diverse consumer needs, targeting exploratory diners, families, and young consumers [1] - The founder and chairman of Xiabuxiabu Group, He Guangqi, expressed the goal of bringing handmade Taiwanese steak culture to a wider audience and filling a market gap by promoting affordable high-end steak [1] - After the initial store launch in 2026, the company plans to focus on optimizing operational models and building organizational capabilities, with a target of reaching 100 stores within three years based on single-store profitability [1]
呷哺呷哺集团推子品牌“呷牛排”，主打百元起“牛排+畅吃”模式，预计三年达百店规模