政企协同促消费，苏宁易购打造“新智年货主场”

Core Insights - The article highlights the proactive measures taken by various local governments in China to stimulate consumer spending ahead of the Spring Festival, with a focus on Su Ning Yi Gou's active participation in these initiatives [1][3]. Group 1: Government Initiatives - Multiple local governments have launched promotional activities to boost consumer spending, particularly in regions like Xinjiang, Guangdong, Gansu, Shanxi, and Liaoning [1]. - The National Development and Reform Commission, along with six other departments, has issued a policy to enhance the quality and efficiency of the "old-for-new" consumption program by 2026, integrating it with the "Buy in China" brand initiative [1]. Group 2: Su Ning Yi Gou's Strategies - Su Ning Yi Gou is deeply involved in government-led consumption promotion efforts, leveraging its extensive store network and efficient supply chain to enhance consumer experiences [1]. - The company has introduced over 200 new products in the home appliance and 3C categories, including notable items like the Ecovacs Window Cleaning Robot W25 and Huawei Smart Screen MateTV Max, aimed at various consumer needs during the New Year [3]. Group 3: Consumer Engagement Activities - To enhance consumer attraction and engagement, Su Ning Yi Gou plans to host over 1,000 offline experiential activities across its core stores, focusing on themes like e-sports, food, and photography [3]. - The company is collaborating with popular gaming IPs to create immersive shopping experiences, such as city competitions and cooking classes, to enrich the cultural and community aspects of retail [3]. Group 4: Overall Objectives - Su Ning Yi Gou aims to create a "New Smart New Year Goods Main Venue" that combines new product offerings, experiential shopping, and emotional connections, responding positively to current consumption and domestic demand expansion policies [5].