Core Viewpoint - The company, Xiaobuxiang Group, is entering the steak market with a new sub-brand "Xiaoniupai," aiming to popularize high-quality steak dining at affordable prices, addressing a gap in the market [1] Group 1: Brand Launch and Concept - "Xiaoniupai" will open its first store on February 6 in Beijing's Changping Longde Plaza [1] - The brand focuses on "handmade Taiwanese-style thick steak" as its core offering, combined with 158 free dishes from various cuisines and afternoon tea options [1] Group 2: Menu and Pricing Strategy - The restaurant will offer a "steak + all-you-can-eat" model, where customers can pay starting from 100 yuan to enjoy steak and access to 158 types of food, including teppanyaki, barbecue, pizza, and desserts [1] - An afternoon tea option priced at 39.9 yuan will cater to diverse consumer needs, targeting exploratory diners, families, and young consumers [1] Group 3: Future Plans and Growth Strategy - The founder and chairman of Xiaobuxiang Group, He Guangqi, expressed the goal of making handmade Taiwanese-style steak culture accessible to a wider audience and establishing a national brand [1] - The company plans to optimize its operational model and service standards after the initial store launch, with a target of reaching 100 stores within three years, adjusting goals based on individual store profitability [1]
呷哺呷哺集团推子品牌“呷牛排”：主打百元起“牛排+畅吃”模式，预计三年达百店规模