数读中国开局新活力|文化赋能消费升级 呼和浩特解锁“文化场景”新玩法

Core Viewpoint - The article highlights the vibrant consumer market in Hohhot, showcasing the integration of cultural tourism and consumption, particularly during the New Year holiday, with significant increases in visitor numbers and spending [1][3][9]. Group 1: Consumer Trends - During the New Year holiday, Hohhot received 1.71 million domestic tourists, generating nearly 1.1 billion yuan in tourism spending, leading the region [1][3]. - Cultural venues in Hohhot, such as museums and art galleries, saw a 195.55% year-on-year increase in visitor numbers, with 184,000 attendees during the holiday [1][3][6]. - The average sales growth of cultural and creative products in these venues reached 68%, indicating a strong consumer interest in cultural experiences [1][3][6]. Group 2: Cultural and Creative Integration - Cultural venues have transformed into popular night attractions, offering immersive experiences that enhance consumer engagement [3][4]. - Events like the "Cultural + Commercial" initiative have successfully linked cultural experiences with shopping, attracting over 220,000 visitors to the East Station business district during the holiday [7][9]. - The integration of cultural activities with commercial spaces has created a dynamic environment where consumers can enjoy both cultural enrichment and shopping [7][9]. Group 3: Policy and Future Development - The Chinese government has initiated policies to boost consumption, emphasizing the integration of various sectors, including culture and tourism, to enhance consumer experiences [9][10]. - Hohhot has been recognized as a pilot city for new consumption models, with plans to develop a "Museum City" by ensuring one museum for every 100,000 residents, promoting cultural and commercial synergy [10][12]. - The ongoing development of the "Museum City" aims to create a narrative-rich environment that fosters consumer engagement through cultural storytelling [10][12].