工信部多措并举筑牢消费供给“硬支撑”

Core Insights - The report highlights the achievements in the industrial and information technology sectors in China for 2025, emphasizing the growth and optimization of the consumer goods industry [5] Group 1: Industry Overview - Approximately 195,000 enterprises in the regulated consumer goods industry employ over 25 million people, accounting for 37% and 34.3% of the total regulated industrial sector respectively [5] - The value added of the regulated consumer goods industry increased by 3.7% year-on-year, representing 26.1% of the total regulated industrial output [5] Group 2: Demand Expansion and Supply Optimization - The Ministry of Industry and Information Technology (MIIT) is implementing the "Special Action Plan to Boost Consumption" to enhance the adaptability of supply and demand, focusing on expanding domestic demand and optimizing supply [5] - Initiatives include organizing various promotional activities such as "Foodie Season" and "Elderly Care Shopping Season," resulting in the release of 35 bio-manufacturing landmark products, 1,321 innovative textile products, and 1,188 quality elderly care products [5] Group 3: Brand Strategy and Market Development - The MIIT is reinforcing brand strategies to stimulate domestic consumption, launching the first batch of 93 national consumer brands and 43 regional brands [6] - Efforts are being made to cultivate historical classic industries and develop new consumption scenarios, promoting domestic products to become more appealing to consumers [6] Group 4: Industry Upgrading and Digital Transformation - The MIIT is implementing digital transformation plans across various sectors including textiles, light industry, food, and pharmaceuticals [6] - The establishment of key cultivation lists for traditional food production areas and textile industry clusters aims to enhance the quality and technological aspects of the consumer market [6] Group 5: Future Directions - The MIIT plans to continue aligning with national policies to optimize product supply, enhance the development of Chinese consumer brands, and promote intelligent, green, and integrated development in the consumer goods industry [6]