“快”时代的“慢”公司：搜狐AB面背后的生存辩证法

Core Viewpoint - Sohu is navigating a challenging transition from a traditional internet portal to a more interactive social ecosystem, heavily relying on its gaming IP for revenue while attempting to innovate through knowledge-based live streaming [1][3][18]. Group 1: Financial Performance - In Q3 2025, Sohu reported total revenue of $180 million, a 19% year-over-year increase, with online gaming revenue accounting for 90% of this figure at $162 million [3][4]. - The company achieved a net profit of $9 million, driven primarily by a 27% year-over-year growth in online gaming revenue, which saw a significant 53% increase quarter-over-quarter [3][4]. - The marketing services segment, once a core revenue source, generated only $14 million, reflecting a 27% decline year-over-year, indicating a shift in revenue reliance [3][7]. Group 2: Business Strategy and Challenges - Sohu's gaming revenue is predominantly supported by the classic IP "Tian Long Ba Bu," which has shown resilience but poses risks due to the heavy reliance on a single source for 90% of revenue [4][16]. - The mobile gaming segment is underperforming, with average monthly active users down 42% year-over-year and quarterly paying users dropping 72%, highlighting a critical need for new product development [4][16]. - Sohu's strategic pivot towards "Attention Flow" aims to rebuild user-creator relationships through genuine interactions, moving away from algorithm-driven content distribution [9][10]. Group 3: Leadership and Cultural Shift - Founder Zhang Chaoyang's personal journey of overcoming challenges has influenced Sohu's strategic direction, emphasizing a slow and deliberate transformation rather than a rush for quick gains [10][14]. - Zhang's active involvement in product development and user engagement through live streaming has become a hallmark of Sohu's new approach, focusing on deep content consumption based on real interests [12][14]. - The company's commitment to a "slow philosophy" reflects a long-term vision, prioritizing sustainable growth over immediate results, as articulated by Zhang [15][19]. Group 4: Future Outlook - Sohu's dual strategy of maintaining cash flow through gaming while exploring new avenues via "Attention Flow" represents a balanced approach to navigating market changes [18]. - The company is focusing on niche content areas and community engagement to differentiate itself in a crowded market, aiming to establish a unique position [17][19]. - Despite the challenges, Sohu's financial maneuvers, such as stock buybacks worth approximately $97 million, indicate confidence in its cash flow and long-term viability [15].