光环新网:GEO尚未对公司业绩产生实质影响

Core Viewpoint - The company, Guanghuan Xinwang, is actively enhancing its digital marketing services through its subsidiary, Wushuang Technology, by leveraging generative AI to improve efficiency and reduce costs in advertising campaigns [2]. Group 1: Company Services - Wushuang Technology provides SaaS services focused on data monitoring, effect evaluation, and intelligent delivery, specializing in digital marketing systems [2]. - The company offers comprehensive marketing services centered around SEM, information flow, short videos, and mobile distribution, catering to the needs of internet media [2]. Group 2: AI Integration and Future Plans - The company is exploring the application of generative AI across the entire marketing chain, aiming to optimize advertising creative production efficiency, responsiveness, differentiation, and scalability [2]. - By 2025, Wushuang Technology plans to focus on GEO applications in AI marketing, analyzing various AI platforms and models to prepare for future developments in this area [2]. - Currently, GEO has not had a substantial impact on the company's performance [2].