情绪共识下的冷思考

Group 1 - The core argument emphasizes the importance of "emotional consensus" in brand discourse, particularly for leading brands [1] - A recent QuestMobile report indicates that major brand events, such as product launches, dominate social media discussions, often exceeding 80% of content volume [3] - The case of Xibei illustrates a missed opportunity to become a leading brand amidst public discourse, highlighting the need for brands to engage effectively with consumer sentiment [4] Group 2 - The market is shifting towards decisions driven by "emotion," with consumers increasingly seeking emotional experiences beyond product functionality [8][10] - Emotional consensus is defined as a collective understanding formed through discussion and shared feelings, which can be leveraged by brands to differentiate themselves [13] - Brands must actively participate in public discourse, not merely to avoid mistakes but to strengthen their connection with consumers [12][19] Group 3 - The value of emotional consensus is realized through a dynamic process of engagement, rather than mere appeasement [14] - Successful brands can ignite discussions around key events, as seen with OPPO's product launch that generated over 210 million exposures on Weibo [15] - Brands like Mixue Ice City effectively engage with consumers by responding humorously to public discussions, enhancing their relatability [15] Group 4 - Brands can achieve emotional resonance by transcending niche markets and appealing to broader audiences, as demonstrated by DeepSeek's rise to prominence [16] - Emotional consensus can highlight unmet consumer expectations, allowing brands to create meaningful connections and collaborations [18] - Brands need to develop capabilities such as strong brand identity, keen insight into public sentiment, and effective communication strategies to leverage emotional consensus [19][20] Group 5 - Recognizing the value of emotional consensus is becoming a critical variable in brand competition [22] - Future metrics for evaluating brand communication effectiveness will focus on emotional engagement rather than just traffic [23] - Brands that center their narratives around emotional consensus are building competitive advantages based on resonance and long-term trust [24]