上网本，为何消失了？

Core Viewpoint - The rise and fall of the ASUS Eee PC, which pioneered the netbook category, illustrates the rapid evolution of consumer electronics and the impact of market dynamics on product lifecycle [1][10][43] Group 1: Rise of the Netbook - In 2006, ASUS became the world's second-largest OEM, primarily manufacturing computers and servers for Dell and HP, but faced anxiety over its heavy reliance on OEM business [1] - The launch of the ASUS Eee PC in 2007 marked a significant shift, creating a new product category known as netbooks, which peaked at nearly 40 million units sold globally [1][10] - The Eee PC was priced at $299, significantly lower than traditional laptops, which contributed to its rapid adoption [4][10] - By 2008, netbook sales reached 10.8 million units, and by 2010, they exceeded 39 million units, capturing over 10% of the PC market [3][10] Group 2: Market Dynamics - The global financial crisis in 2007 led to decreased consumer spending, further enhancing the appeal of low-cost netbooks as alternatives to traditional laptops [7] - The entry of various manufacturers, including Acer and numerous smaller companies, drove down production costs and increased competition in the netbook market [6][10] - Netbooks found a niche in the education sector, particularly in developing countries, where their affordability made them an attractive option for governments looking to enhance educational resources [9][10] Group 3: Decline of the Netbook - Despite initial success, netbook sales began to decline sharply after 2010, with sales dropping to 2.94 million units in 2011 and further to 1.41 million in 2012 [10][12] - The rapid evolution of technology and consumer preferences, including the rise of tablets and smartphones, contributed to the decline of netbooks, as these devices offered better performance and portability [30][34] - By 2013, major manufacturers, including ASUS and Acer, ceased production of new netbook models, marking the end of the product category [12][13] Group 4: Legacy and Impact - The netbook's brief existence highlighted the importance of price, portability, and internet connectivity in consumer electronics, influencing the design and marketing of future devices [41][43] - Innovations inspired by the netbook, such as ultrabooks and Chromebooks, emerged as manufacturers sought to fill the gaps left by the decline of netbooks [43] - The netbook phenomenon serves as a case study in how market needs and technological advancements can rapidly change the landscape of consumer electronics [43]