Visa extends MAMA AWARDS partnership through 2029, powering the megaevents economy and seamless cultural experiences

SINGAPORE, Jan. 21, 2026 /PRNewswire/ -- MAMA AWARDS, the world’s No.1 K-pop awards, made its return to Hong Kong in 2025 and Visa, a global leader in digital payments, led its comeback as title sponsor.  Building on the success of this collaboration, Visa will renew its partnership with South Korea’s leading entertainment company CJ ENM to extend its title sponsorship of the MAMA AWARDS through to 2029.The renewal underscores Visa’s commitment to cultural commerce, cross-border engagement, and supporting m ...