冰雪为盟，佳酿为证！2026最浪漫的哈尔滨，藏着古井贡酒的深情与暖意

Core Viewpoint - The article highlights the successful collaboration between Gujing Gongjiu and Harbin, showcasing cultural integration through events like the collective wedding and zodiac snow sculptures, enhancing brand visibility and consumer engagement in the context of the upcoming 2026 New Year celebrations [1][3][6]. Group 1: Event Highlights - The 42nd "Siji Muge" public ice and snow collective wedding took place in Harbin, featuring 42 couples who pledged their love amidst a backdrop of ice and snow, attracting significant attention with over 14,510 couples applying and more than 17.01 million votes cast [1]. - Gujing Gongjiu served as the designated beverage for the wedding, enhancing the event's romantic atmosphere with a ceremonial sealing of the wine, symbolizing the couples' commitment [1][3]. Group 2: Cultural Integration - The collaboration between Gujing Gongjiu and Harbin reflects a mutual enhancement of brand culture and city identity, aligning with Harbin's reputation as the "Ice and Snow Culture Capital" and Gujing Gongjiu's values of integrity and social responsibility [3][5]. - The zodiac snow sculpture, inspired by the Year of the Horse, merges Gujing Gongjiu's cultural themes with ice and snow artistry, becoming a new attraction in the Baroque-style district of Harbin [3][5]. Group 3: Consumer Engagement - The events cater to various consumer segments, from newlyweds seeking romantic experiences to tourists interested in cultural symbols, positioning Gujing Gongjiu as a staple for celebrations and gatherings [6]. - The strategic timing of these events during the ice and snow festival maximizes brand exposure and aligns with consumer sentiments around the New Year, reinforcing Gujing Gongjiu's image as a key player in festive celebrations [5][6].