Xin Jing Bao·2026-01-21 11:56Core Insights - Beijing New Oriental Retirement Club has launched social media accounts to recruit members and promote activities for individuals aged 50-75 [1][3] - The club offers a variety of courses including mobile photography, Ba Duan Jin (a form of Qigong), and dance, with both online and offline formats available [1] - New Oriental has been actively entering the "silver economy," with initiatives such as the establishment of Nanjing New Oriental Elderly University in 2024 and a visit to a wellness community in Hainan in early 2026 [3] Group 1 - The Beijing New Oriental Retirement Club aims to provide a comprehensive experience for seniors, including learning, socializing, and travel opportunities [1] - The club is currently in the process of selecting locations for offline classes in various districts of Beijing, including Dongcheng, Xicheng, Haidian, and Chaoyang [1] - A schedule for classes and activities is expected to be released next week [1] Group 2 - The club's activities are designed to cater specifically to the interests and needs of older adults, focusing on health, wellness, and cultural enrichment [3] - The establishment of the Nanjing New Oriental Elderly University reflects the company's commitment to expanding its offerings in the senior education sector [3] - The exploration of wellness communities indicates a strategic move towards integrating education with lifestyle and health services for the elderly [3]