Group 1 - The winter vacation travel market is experiencing a surge in demand as students and families prepare for the holiday season, with a notable increase in travel bookings [2][3][4] - University student flight bookings have increased by over 20% year-on-year since January, indicating a strong trend towards travel among this demographic [2][3] - The peak travel period is expected to occur in the first week of February, coinciding with the start of the spring festival travel rush, driven by university students returning home and families traveling together [3][4] Group 2 - There is a growing preference for quality travel experiences, with integrated products that include cultural performances and traditional crafts gaining popularity, particularly among families [5][6] - Theme parks and museums are particularly favored by young travelers and families, with bookings for theme park hotels increasing by 94% year-on-year [5] - Travel companies are encouraged to develop outdoor experiences and cultural tourism products that cater to the needs of families and students, especially in light of the winter season [6]
有主题乐园酒店预订增94%！大学生机票预订量增两成
Bei Jing Shang Bao·2026-01-21 11:55