寒假旅游市场热度攀升：大学生机票预订增超20%，主题乐园成热门选择

Group 1 - The winter vacation travel market is experiencing a significant increase in demand, particularly among students and families, with university student flight bookings up over 20% year-on-year since January [1][3][4] - The peak travel period is expected to occur during the Spring Festival holiday, with a notable surge in travel orders as students and families take advantage of the holiday [3][4][5] - The trend towards quality and experiential travel is evident, with integrated products that include cultural performances and traditional crafts gaining popularity, particularly among families [1][7] Group 2 - The demand for theme parks and cultural experiences is particularly high among young and family travelers, with bookings for theme park hotels increasing by 94% year-on-year [7] - Popular travel themes include winter sports, theme parks, and cultural experiences, with self-driving and free travel being favored by families [7] - Experts suggest that the pre-Spring Festival period is a critical window for travel companies to target the family travel market, emphasizing the need for products that combine outdoor experiences and cultural activities [7]