抖音生活服务城市生态大会NKA年度盛典：打造健康生态，共获全新增长

Core Insights - The "Yujian Meihua Sh生活" 2026 Douyin Life Service City Ecological Conference highlighted the growth and operational achievements of national chain merchants on the Douyin platform, focusing on the theme of "stimulating good business and seeing new growth" [1][7] - Douyin's life service business has maintained high growth, with a year-on-year transaction volume increase of 59%, and the number of stores achieving operational revenue surpassing 15 million [8] Group 1: Business Growth and Performance - In 2025, 610,000 new stores opened on Douyin, with industries like in-store retail and tourism seeing growth rates exceeding 50%, and the number of chain merchants with annual payment GMV over 1 billion increasing by over 86% year-on-year [2] - The platform's marketing activities and product tools have significantly enhanced the competitiveness of chain merchants, leading to explosive business growth [2][5] - The integration of online and offline operations has allowed chain merchants to attract traffic with quality products while efficiently managing physical stores, resulting in improved sales and brand performance [5][6] Group 2: Marketing and Consumer Engagement - Douyin's diverse marketing activities, including promotions and rankings, have provided multiple touchpoints for chain merchants to enhance their business performance [2] - The introduction of features like "queueing" and "one-click payment" has improved user experience, reducing wait times by 20% and increasing sales for participating brands [4] - The collaboration between chain merchants and influencers has led to successful brand exposure and customer loyalty, with significant increases in transaction volumes during promotional events [4] Group 3: Future Strategies and Industry Trends - In 2026, chain merchants are expected to further embrace integrated operations on Douyin, focusing on enhancing customer engagement and establishing effective profit models [6] - The platform aims to break down barriers between online and offline businesses, fostering a collaborative ecosystem that supports the growth of the real economy [8] - The conference established sub-forums for various industries, emphasizing tailored strategies for enhancing efficiency and growth among national chain merchants [7]