3 6 Ke·2026-01-21 12:15Core Viewpoint - The formation of a duopoly in the dairy industry, represented by Yili and Mengniu, indicates the maturity of the market, while Junlebao aims to establish itself as a significant player by seeking an IPO to secure funding for growth and competition [2][5]. Company Overview - Junlebao has submitted an IPO application to the Hong Kong Stock Exchange, claiming the title of the third-largest comprehensive dairy company in China, according to data from Frost & Sullivan [2]. - The company has evolved from a small yogurt workshop in 1995 to a notable player in the dairy market, leveraging partnerships and strategic acquisitions to grow its brand [6][8]. Market Position - Junlebao's brands, "Jianchun" and "Yuexianhuo," have become leaders in the low-temperature yogurt and high-end fresh milk segments, respectively, contributing to its competitive edge [4][12]. - According to its prospectus, Junlebao is projected to hold a 14.5% market share in the low-temperature liquid milk market and a 10.6% share in the fresh milk market by 2024 [13]. Financial Performance - Junlebao's revenue for 2023, 2024, and the first three quarters of 2025 is reported at 17.546 billion RMB, 19.832 billion RMB, and 15.133 billion RMB, respectively, with net profits showing fluctuations [18][21]. - The company has seen a significant increase in its low-temperature liquid milk revenue, which accounted for 35.9%, 38.2%, and 42.5% of total revenue in the respective years [19]. Competitive Landscape - Despite its growth, Junlebao faces intense competition from industry giants Yili and Mengniu, which have established strong market positions and are actively launching new products [22][23]. - The dairy market is entering a phase of stock competition, with Junlebao needing to accelerate expansion and innovation to maintain its market position [25][30]. IPO and Funding Needs - The IPO is seen as a necessary step for Junlebao to secure additional funding to compete effectively against Yili and Mengniu and to support its growth strategies [26][39]. - The company has a history of seeking public listing, with previous attempts in 2019 and ongoing discussions about its IPO plans [26]. Dividend Policy - Junlebao has been increasing its dividend payouts, with total dividends of 3.37 billion RMB, 5.56 billion RMB, and 7.32 billion RMB for the years 2023, 2024, and 2025, respectively, indicating a commitment to shareholder returns [27][28].